Showcasing not only Folamour’s musical style but a visual identity
French producer Bruno Boumendil, also known as Folamour continues to take club scenes by storm with his house and disco remixes and original productions. Hailing from Lyon, and feeding off an innate passion for jazz and soul music Folamour has become a name synonymous with energy, passion and a devotion to musical authenticity.
Neighbourhood worked closely with Management in 2019 to procure a select number of press looks that showcased not only Folamour’s musical style but visual identity and unique casual wear attitude.
Focusing on the UK market this was highlighted with a styled shoot and in depth interview with leading menswear retailer End Clothing as well as further feature profiles with leading music and culture titles Notion and Phoenix.
In addition to a variety of spot looks and music premieres with the likes of Mixmag, Resident Advisor and DJ Mag we also procured features with FACT and Dummy that showcased his production techniques and deep musical knowledge.
The result was a strong spread of lifestyle media advocacy that Folamour had previously not generated support from, coverage that further solidified his contemporary yet sophisticated style and relevance to media moving forward.