Capabilities

Strategy

We don’t just send out press releases. We don’t just paper over the cracks.. Which means we won’t just say what you want to hear.

We pride ourselves on our ability to understand our clients business proposition allowing us to form strategic blueprints based on real insight and intelligence.

We allow our clients to see beyond day-to-day distractions and develop enduring communications that achieve lasting results.

 

Audience & Insight

We’ll help you open a dialogue with your key audiences.

In addition to our wealth of experience and media repore, we invest heavily in media monitoring services that keep us informed of any editorial changes or new publications and journalists so that we can engage with them as soon as possible. 

We’ve an excellent network of writers, tastemaker’s and contacts so whether it’s pitching a thought-leadership article, responding to the changing news agenda or providing comment for an upcoming feature, we are in day-to-day contact with journalists and take a proactive approach to sourcing potential opportunities for clients.

Purpose

Harnessing the power of culture, our work is domestic and global; powering the people, ideas and businesses that are re-defining popular culture with a creative purpose.

Our team creates compelling projects and purposeful campaigns for some of the world’s most recognisable brands and faces.

Our guiding principles uphold the highest ethical standards anchored around leading valuable change to improve peoples’ lives for the better.

For our clients authenticity always wins.

Thought Leadership

Raising the profile of an artist, individual or business in a noisy digital age is not always straightforward. 

Often a key component of a campaign, we double down on creativity to publicise our clients strengths and achievements; translating what makes them different into something that makes them accomplished.

Placemaking

We provide a fully integrated, end to end service, combining multi-discipline creatives and event delivery experts.

The skills and expertise of our teams can align business ambition and cultural energy for commercial success; harnessing the power of shared experience. We find the credible intersection between culture, community and brand and focus on creating dynamic, innovative and forward-thinking new work.

Over the decades of working in the live music industry we’ve been involved in some of the most recognisable and successful events the North East has seen. We know how to grow destinations that are as culturally relevant as they are commercially desirable.

By creating truly unique projects and powerful spaces, we can drive demand and optimise capital worth.