Nike Air Max 97 “Silver Bullet”

Featuring the sounds of Interplanetary Criminal and La La

Case Study

Talent Buying / Styled Editorial

Heralding the return of the legendary Christian Tresser designed sneaker, appearing only once every few years, END. hosted a community event at Un.titled Studio, Salford in celebration of the inimitable Nike Air Max 97 “Silver Bullet”.

Bringing together the sneaker community of Manchester and offering the opportunity to swap your old Silver Bullet sneakers for a new pair, the evening was laid out to provide sights, sounds and experiences to reflect the impact, cultural legacy and progressiveness that the fabled sneaker represents.

The 1990s represented a halcyon era for electronic music, with a slew of underground genres bubbling over from the fringes and evoking a sound that was often unique and geographically distinct. During this time, the UK represented a hotbed for creativity and musical freedom: acid house reverberating throughout abandoned warehouses, Jungle’s frenetic breakbeats electrifying dancefloors and two-step garage energising pirate radio waves.

With music provided by Glasgow’s La La and Manchester’s Interplanetary Criminal, Un.titled Studio was transformed into a futuristic landscape, brimming with progressive aesthetics and cutting edge dance music. Journeying through a world of electronic dance music, from Techno to Bassline, UK Garage and beyond, the myriad of sounds and rhythms provided the perfect soundtrack to take a peek through the looking glass and into the near-future of sneaker culture.

In celebration of the Nike Air Max 97 “Silver Bullet” re-releasing, END. sat down with Interplanetary Criminal at Hidden Manchester for a styled shoot and to discuss his creative approach, the convergence of the past and present and his love of all thing UK dance music..  Read the full interview here

 

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