As the summer festival season draws to a close, many of us turn to our phones and social media to relive the magic and memories — or, having never been there in the first place, vicariously enjoy re-watching footage of live and DJ sets ‘going off’ in fields across the world.
In recent times, the likes of Bicep, Fred again.. and Four Tet have all enjoyed a second life online in this manner thanks to their respective live festival sets going viral and entering the electronic music canon. Indeed, social media clips of a crowd rapturously responding to a DJ’s blending and mixing can now play a crucial role in boosting the career of DJ, with a captured moment of live magic going some way to ensuring winter warehouse bookings and even bigger slots on festival stages the following summer.
But according to newly released figures from the #RespectTheCreators campaign, which is backed by the Association For Electronic Music (AFEM), 90% of DJ performance content that is shared on Instagram doesn’t credit the music being played in the video — music which, on average, is 97% of the time the work of another artist.
Billboard: Backed by AFEM, the Respect The Creators campaign urges DJs, brands and promoters to include tags and track names when they post music by other artists on social media.
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