Max Cooper – Signal Structure
An Interview with Metal Magazine
RA Exchange: EX.764 Maria May (CAA)
What does it take to become a powerhouse agent in the male-dominated electronic music industry? No one can answer this question better than Maria May, a name that might be familiar to anyone who’s had a brush with big-ticket dance music over the past 30 years.
May is a longtime agent at CAA, or Creative Artists Agency, one of the largest booking agencies in the world. She was first hired a little over a decade ago to expand its representation of electronic music, back when the company saw that DJs were primed to become the new rockstars. She now looks after major acts like David Guetta, Paul Kalkbrenner, Marlon Hoffstadt and Sara Landry.
But she isn’t just a fierce businesswoman. She’s also a tireless advocate for equity and inclusion in club culture. In this conversation recorded live at the International Music Summit in Ibiza, she talks about the obstacles she’s faced over the course of her career as she’s actively rebuilt the rooms in which major decisions are made. She was first inspired by her involvement in Britain’s illegal rave scene, she recalls, which turned her onto the power of activism and showed her how on-the-ground organising can lead to real-life policy change. She also addresses the negative narrative taking hold of the music industry and the opportunities at hand to make positive, collective change.
