Balázs Simon on the Creation of the New Leifur James Video

Internet Tattoo found out more from the Director

27 Apr 2020

What’s good with working with James is that it’s really collaborative, so it's not like your usual commission work where there's a brief and people present treatments, and you have to come up with everything beforehand. We really worked towards a solution gradually, we found the main themes and worked towards that. The idea of the final product wasn’t set in stone. We tried to find our way towards that thing, hoping we’d get there organically.

Leifur James’ music is complex, textured, emotional. Following his critically-acclaimed album A Louder Silence (released on Night Time Stories), the electronic music producer is back with Angel in Disguise, a cinematic song inspired by loss and alienation.

For his music video, James recruited the Hungarian director and animator Balázs Simon, a talented collaborator who also directed the musician’s previous videos, the stellar Wurlitzer and AAID.

Internet Tattoo connected with Balázs, currently in Budapest, to chat about the new challenges this video represented, as well as the meaningful concepts that inspired it.