Launching in September 2024, artist accelerator MXTR aims to kickstart sustainable careers and empower artists through complete creative control with a clear vision of supporting the first steps into a commercial music career.
With the musical industry at large in need of a vastly improved duty of care for creatives, MXTR is a platform that puts artist rights in the spotlight. Designed to drive change it will focus on developing artistssongwriting, production, live performance, industry knowledge and career sustainability.
Developed by music industry professionals and the core leadership team of AudioActive who have decades of experience across the music industry, community building and talent development. MXTRseeks to provide emerging talent with best-in-class label services through tools, advice, opportunities and financial support to develop their careers.
“For every Arrdee and Rizzle Kicks that we’ve helped to nurture through AudioActive, we’ve seen just as many equally talented emerging artists fall by the wayside because of the way that the system works. Exceptional talent and music is the lifeblood of the music business and artists should not have to compromise to get their music out into the world. MXTR is here to support and accelerate artists and help them to smash through some of those barriers.” Adam Joolia, CEO
Showcasing its long-standing commitment to disruptively tackle inequalities and discriminatory practices that continue to prevail in the creative sector, MXTR will position the artist as the priority, focusing on bespoke deals not only weighted in the artist favor but tailored around their specific requirements.
New artist deal structures of MXTR not only feature non-recoupable advances to fuel creativity but royalty share deals that revert fully to the artist after just a few years.
“Data from the MIDiA Research creator survey shows that the majority of artists seeking a music career say that breaking through the noise and a lack of financial resources are their biggest challenges.” MIDiA Research, May 2024
“76% of new artists say that their music career is financially unsustainable” Toolroom Academy industry survey, June 2024
In tandem with its commitment to fair compensation, MXTR’s architecture and accelerator framework has been specifically designed to elevate upcoming artists as well as established talent by giving them majority share and full creative control over their artistry and masters.
These advancements showcase the company’s dedication to adapting to the ever-changing landscape and forging an exceptional new ecosystem for musical talent to flourish regardless of background or access to resources.
About AudioActive
Over the last 25 years music development agency AudioActive has built a unique community in Brighton and across Sussex work and successfully delivered on its aims to use music for social innovation, develop grass roots talent, and create a fairer more inclusive industry and world of work.
Counting success stories from a diverse alumni including Rag N Bone Man, British rapper Arrdee, Rizzle Kicks, Celeste and Drum & Bass duo, Spectrasoul, as well as impassioned support from Femi Koleoso of Mercury prize winning group, Ezra Collective at Glastonbury and the Mercury Prize awards.
AudioActive works directly with aspiring artists who, despite being exceptionally talented, have often been failed by the education system, sometimes leaving school with no formal qualifications and little prospect for progression through formal talent development pathways.
