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Montblanc Haus celebrates the art of writing
Dedicated to both great stories of the past and those that are yet to be written, Montblanc Haus in Hamburg, Germany unquestionably inspires writing with particular emphasis on the world of calligraphy, hand lettering and creative writing.
Across 3,600 sq m and three floors, Montblanc Haus is a brand experience, meeting place, archive and academy, with creative ateliers, lounges and exhibition spaces, a café and a boutique.
The brand experience centre captures an iconic product and explores the company’s 1906 origins (when founders Alfred Nehemias, and August Eberstein made simple ink pens for the Simplo Filler Pen Company, later changing the name to Montblanc).
The centre also reveals how the likes of Ernest Hemingway and Frida Kahlo used Montblanc’s prestigious writing instruments to leave their literary marks on the world.
Symbolising the founders’ vision of excellence and pursuit of innovation whilst playfully referencing the stylised, six-pointed snow-covered peaks Montblanc commissioned renowned Spanish practice Nieto Sobejano Arquitectos to construct its ‘haus’ and brand home.
With an exterior architecture inspired by the shape and form of Montblanc’s distinctive writing instrument box, the building was conceived to express a sense of simplicity, immovability and timelessness. Inside, the architects chose to contrast the darkly impermeable outer shell with varying shades of white to create what they call ‘fascinating spatial impressions’.
Central to Montblanc Haus is an exhibition of over 400 Montblanc writing instruments, from historical fountain pens to art editions, collaborations and rare collectibles.
