Maxim Zhestkov launches first solo digital art exhibition.

After 20 years working with brands such as Playstation, Google, BMW, and Adidas, the Russian-born, London-based artist is now immersed in self-initiated art projects, driven by an ‘obsession’ with computer graphics, VR and the construction of digital environments that fuse the fundamental laws of physics with human emotion.

On August 18, Zhestkov will open a solo show across the interior and exterior of London’s W1 curates on Oxford Street, where he will debut Waves, an immersive digital experience exploring how one ‘wave’ in everyday emotion or communication can trigger drastic systematic changes.

With new work displayed across the facade’s 3 floors of bespoke LED screens and on every wall of the interior, Maxim will make his London debut via an immersive digital art experience in the commercial heart of the city.

Maxim’s broader oeuvre is built on conceptual investigations of the building blocks of the physical and digital worlds. Each work is an effort to transform a fundamental principle of creation into a rousing spectacle. In Maxim’s words: “It is fascinating how structures could be assembled by themselves, following the basic underlying rules of our world. Any material, including living matter, forms using the same set of rules, and I think that this is something that we take for granted, but it is truly astonishing when you think about it.”

Waves by Maxim Zhestkov will open to the public on 18 August 2022 at W1 Curates, Oxford Street, London