G-Shock marks 40 years of youth culture
G-Shock has collaborated with London’s Museum of Youth Culture on a limited-edition watch. The Museum of Youth Culture examines the relationship between young people and modern society through an archival examination encompassing more than 150,000 photographs and texts, an extensive body of research that informs the new G-Shock watch – the GW-M5610MOYC-1ER (available now at £149).
The new piece nods to the design codes of the original, with the rectangular case shape of the GW-M5610U-1ER a familiar feature. The classic watch design is juxtaposed against sporty new accents, such as the resin band that features work from photographer Gavin Watson, best known for his documentation of the skinhead, rave and punk scenes.
The watch doesn’t compromise on functionality, with an emphasis on a slick technicality seen in the radio-controlled technology that ensures ultimate accuracy. Solar power increases reliability, while a stopwatch, timer and world time mode are handy extras.
‘This collaboration with the Museum of Youth Culture boasts attitude that is of a certain time,’ states Casio, the watchmaker behind G-Shock. ‘It is instantly identifiable and celebrates a shared experience of growing up in Britain and never giving up.’
The new release is currently being marked with an exhibition at the museum, on London’s Shaftesbury Avenue, until 4 March 2022, which explores the history of G-Shock since its inception in 1983, with a look at rare models and memorabilia.
