Right Here Right Now

As part of Shindig’s promotional campaign for Fatboy Slim’s 2019 headline event at MAINYARD – Gateshead International Stadium – our technical production started a little earlier than usual and saw us collaborate with our friends at North-East based Ingram AV to translate the events creative direction into a technical reality.

Under the cover of darkness, Fatboy Slim’s unmistakable logo and trademark branding was covertly projected on the city’s most iconic landmarks and building, including the Tyne Bride, BALTIC and or course the Angel Of The North.

Aside from impact for those that were greeted with such a large format stunt, the site site specific visual content collected formed the foundations of the online marketing campaign that followed in the run up to the event.