Next Project
Osquello
With an effortless ability to blend his deep-rooted influences of Jazz, Hip-Hop, Indie & beyond, rapper, singer and producer, Osquello, is already a seasoned artist at just 20 years old.
In tandem with his collaboration with Goldie, Neighbourhood procured a select number of powerful early press looks that captured Osquello’s contemporary style and eclectic musical identity. The cornerstone of the campaign came in the form of a styled editorial shoot in collaboration with menswear powerhouse END.
Selected to energise the release of Adidas Y-3 SS21 the feature was activated across END. brand advocate channels and authenticated with an interview on their their hugely popular blog. Further support came in the form of social media posts, email campaign coverage and a homepage banner.
Handling the PR around his latest EP and collaborative single; interviews, premieres and video placements with specialists DIY, Clash and Equate Magazine were punctuated with more integrated features for XLR8R and Stock-X rounded off with a label mix spotlight on Carhartt WIP Radio.
The result of such strong fashion-led advocacy throughout the campaign has not only given the rising star a broad platform for new fans to discover his music but simultaneously reaffirmed his deeply personal artistry and awarded him a fresh advantage in a modern-day music industry.
