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One Knob. Huge impact.
Founded in 2015, Toolroom Academy is the education arm of the internationally recognised and leading dance music label Toolroom Records. Featuring on-demand production tutorials, to interactive online programmes along with offering the world’s first record label-based degree, June 2022 saw Toolroom Academy launch their first audio plugin called INFINITE.
Designed by Toolroom founder Mark Knight and acclaimed producer James F Reynolds, Neighbourhood strategized and managed the launch campaign for INFINITE, securing press coverage within leading studio, production and dance music specialist publications.
Following the release of INFINITE, the plugin has been widely covered and positively reviewed by a range of titles including Future Music, Computer Music, DJ Mag, Music Radar and many more.
A fundamental area of coverage which Neighbourhood identified as being key to INFINITE’s success was via YouTube platforms.
From leading production channels including Future Music to a range of passionate content creators such as PULSE Music, Simulation Beats and more, Neighbourhood successfully delivered and secured INFINITE’s presence widely across YouTube with interest and support continuing to grow.
With INFINITE marking Toolroom Academy’s entrance into the audio plugin market, the campaign was brought to a close by a statement piece on Billboard with Toolroom’s founder Mark Knight.
