Hell Is Round The Corner

Tricky

Case Study

Artist PR; pioneering producer and artist Tricky

Neighbourhood has represented the pioneering producer and artist Tricky since 2011, covering the media relations and campaigns of four studio albums, numerous singles and EPs. the launch of his label False Idols in addition to various tours and personal projects.

2019 saw Tricky release his autobiography Hell Is Round The Corner. an idea seeded by an interview he did with Q Magazine around his last album, 2017’s ‘Ununiform’.

Neighbourhood worked alongside the books publisher Bonnier on a deeply personal and sensitively executed UK campaign.

Launched with an exclusive cover interview & photoshoot with the Guardian’s g2, the campaign went on to include in-depth interviews with Independent, Q Magazine, Clash, The Times, The Quietus in addition to broadcast success with BBC World Service, BBC Newsnight, BBC Radio5 Live, Radio2’s Loose Ends and BBC 6Music.

In addition to coordinating national book signings and public appearances with Foyles , Rough Trade and The Sound Bank Centre, Tricky was awarded with the prestigious “Classic Album” Award at the Q Awards marking not only the LP’s Anniversary but timely importance to the book.

trickysite.com

 

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