As the electronic music world continues to grapple with how to get producers credit when their tracks are played by other, usually more famous, DJs, a new campaign is attempting to fix the issue on social media.
Launching today (Sept. 12) and backed by the Association For Electronic Music (AFEM), the Respect the Creators campaign is aiming to get lesser known DJs credit on social media by having DJs, promoters and other platforms.
The campaign offers simple instructions, asking DJs that when they “post a video of a gig or a mix and the music isn’t yours, tag the artists, and list the full names of the tracks in the most visible part of your post.” Online platforms are asked to “include track lists for all sets, visible directly below the video or audio,” while promoters are asked to credit the music featured in all their promotional materials for events when posting to Facebook, Instagram, Tiktok and other social media platforms.
The campaign advises that social media is crucial to music discovery, with the proper music attribution having the possibility of highlighting lesser known artists and helping them thrive. In a speech at the annual dance conference IMS Ibiza this past May, Dutch artist Frank Nitzinsky noted research that’s informed this campaign, which shows that on average, only 3% of a DJ’s set is music that they have produced themselves, while up to 90% of DJ performance content shared on Instagram does not credit the music being played in the video.
Read more on Billbaord
